The day a property here goes under contract, its card says so. A card cannot outlive the record behind it either: if a listing leaves the MLS while this page still calls it Active, the site does not build at all.
Some of that is how we prefer to work. Some of it is the rule. The Virginia Real Estate Board's advertising regulation, 18VAC135-20-190, speaks to both.
Any property information provided by and in control of the licensee in any advertising must be consistent with the property condition and the property's current contract status.
18VAC135-20-190 B 3, Virginia Administrative Code
All advertising must be updated in a timely manner whenever there is a material change to the listing status or property descriptions.
18VAC135-20-190 B 4, Virginia Administrative Code
Read the second one closely. The duty attaches to a material change in the listing status or the property descriptions. Price is not a word that regulation uses. We refresh price at every build anyway, because a figure you cannot rely on is worse than none.